Saturday, October 19, 2013
MAD Pizza to close shop
"Committed" to Madison Park no more, exits Sunday
Long a mainstay on the neighborhood quick-cuisine scene, MAD Pizza this morning announced in an email to its Madison Park fans that it will cease being a pizza-purveyor in Madison Park at 8 pm on Sunday, October 20, though the Seattle-based company said it will still deliver pizzas to the Park from its Capitol Hill location.
MAD Pizza has been under increasing competitive pressure in Madison Park since the introduction of The Independent Pizzeria in 2010 and the arrival at this time last year of Pagliacci Pizza in Madison Valley. Although The Independent Pizzeria, with its craft-style Neapolitan pizzas, may have appealed primarily to a more up-scale audience than MAD Pizza's, Pagliacci (and, in particular, it's home-delivery option) was more directly in competition for MAD Pizza's clientele. Although MAD Pizza attempted to meet the challenge with some new offerings, it appears that the tide could not be turned.
This, however, is simply speculation, since Mad Pizza didn't provide any explanation in its email for its decision to abandon the sit-down/take-out portion of its operation in Madison Park, and our attempts on Saturday to get a response from the company's management were unsuccessful.
After 18 years in the Park, Mad Pizza will by its many fans (including numerous nannies and their charges) be sincerely missed.
[Thanks to loyal reader Glenn Ader for alerting us to this story!]