Tuesday, August 7, 2012
New York Cupcakes: outta here
Another multi-location food purveyor has closed its Madison Valley store, Bellevue-based New York Cupcakes' ending its foray into Seattle after only eleven months on this side of the water. NYC's last day was July 31, according to Seattle Met's Nosh Pitt blog. New York Cupcakes thus follows the lead of Woodinville-based Bill the Butcher, which closed its Madison Valley operation earlier in the month.
We were not entirely surprised by the exit of New York Cupcakes, which had been struggling to find an audience since its opening in September. Owner Lisa Waxman Johnson admitted to us last year that the store was not performing up to her expectations. In explanation of the closing, NYC posted this comment on its Facebook page: "Madison Valley is a great neighborhood but not the one for us (parking is super tough!)." Bill the Butcher, in commenting on our story about the closure of its Madison Valley store, said much the same thing about its departure: "One of the many things we have learned in our first three years is the importance of parking---something our Madison Shop has always struggled with since it's opening."
It's not true, however, that no multi-location operation can make a go of it in Madison Valley. Essential Baking is a good case in point. And on the horizon, of course, is the new Pagliacci Pizza store which will soon be opening in the former location of Spotless Cleaners. We expect to be sharing details on that later this week.
[New York Cupcakes was located at 2711 E. Madison St. Pagliacci Pizza will be located at 3015 E. Madison St.]